Business blueprinting. It sounds like mapping the DNA of business, and that's what Unisys is attempting to do with its new, so-named initiative. Like gene therapy, the idea is that by mapping and ...

Amy L. Ostrom, Mary Jo Bitner, and Kevin A. Burkhard argue that higher education improvements and innovations should be viewed through a service lens and driven by focusing on students as customers.

Arm Holdings on Wednesday unveiled new chip blueprints and software tools to help smartphones handle artificial intelligence tasks, along with changes to how it delivers those blueprints that could ...

So What Does Marketing Really Do? For many years, I held various marketing positions in large B2B manufacturing firms and would be asked this question: “So what do you guys really do, anyway?” I found ...

Biochemists have devised a new technique that will make the job of blueprinting certain proteins considerably faster, cheaper and easier. The breakthrough will make a big splash in the field of drug ...

How can a brand look through the lens of its customers, employees, and partners? The short answer is to chart their end-to-end journeys and interactions and look for pain points and opportunities. But ...

A team of professionals stands at the edge of a winding path marked by a giant location pin—symbolizing the journey leaders must take to emotionally map out their team’s experience. It’s not just a ...