Cheerios’ interracial family is back and they’re heading to the Super Bowl. According to reports, the General Mills cereal will advertise during the game for the first time this year, and they will ...

The advertising industry has long trailed the rest of the media when it comes to showcasing racial diversity. Cheerios is seeking to do its part in changing that with a major splash on Sunday, ...

FILE - In this June 16, 2011 file photo, boxes of Cheerios are shown in a store in Akron, N.Y. Cheerios is standing by the fictitious biracial family featured in their latest Heart Healthy campaign, ...

The latest Cheerios starring the bi-racial family debuted during the Super Bowl, and shows the mother pregnant with a little boy. Watch the viral ‘Kids React’ video above to hear the kids’ statements ...

(CNN) -- The leader of the free world is the child of one black parent and one white parent. The number of Americans who identify as "mixed race" is on the rise. And this year marks the 46th ...

General Mills will broadcast a Cheerios commercial on the Super Bowl It won%27t say if the ad will feature the girl from a commercial that stirred controversy Four branding experts says General Mills ...

Public Advocate Bill de Blasio’s campaign is weighing in on the controversy surrounding a new Cheerios commercial, sending out an Public Advocate Bill de Blasio and his family eating Cheerios. Public ...

NEW YORK — Cheerios is bringing back an interracial family to star in its Super Bowl ad. They were featured in an ad last year that made headlines after it sparked ugly comments online. But the ...

NEW YORK — A mom sits at her kitchen table writing something down when her grade schooler saunters up with a big box of Cheerios. “Mom,” says the girl. “Yes, honey?” mom responds. “Dad told me ...

A mom sits at her kitchen table writing something down when her grade schooler saunters up with a big box of Cheerios. "Mom," says the girl. "Yes, honey?" mom responds. "Dad told me Cheerios is good ...

NEW YORK (AP) — A mom sits at her kitchen table writing something down when her little daughter saunters up with a big box of Cheerios. “Mom,” says the girl. “Yes, honey?” mom responds. “Dad told me ...