Contributing editor Irene Williams offers insights into the value of email marketing, new sending requirements and a range of email tactics, including graphics, timing, segmentation, personalization ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...