It was going to be a long night on the Appalachian Trail. We were more than 2,000 miles into the 2,200-mile affair, a fraction of Maine's 282-mile section away from its towering end. My little trail ...

Millennials are helping fuel growth for Folgers coffee, Bloomberg reports. "Believe it or not, they [millennials] do drink Folgers," J.M. Smuckers CEO Mark Smucker told Bloomberg. J.M. Smuckers owns ...

Instant coffee has been around for a long time, but it's enjoying something of a renaissance thanks to the dalgona coffee craze. If you're a coffee snob like me, instant coffee is about the last thing ...

Marketers need to find customers where they actually spend their time. To reach Gen Z customers, that means finding them on TikTok. The J.M. Smucker Company knew it needed a TikTok strategy. While ...

Wall Street may be skeptical, but millennials are warming to Folgers. That's according to Mark Smucker, CEO of Orrville-based J.M. Smucker Co., which owns the coffee brand that helped introduce the ...

For almost 170 years, Folgers has tried to be the best part of waking up for millions of Americans. It definitely has not been an easy task, given tough competition in the coffee space, new trends and ...

Water pouring into a white mug of instant coffee on white saucer with sugar cubes around - New Africa/Shutterstock Just the mention of instant coffee might conjure thoughts of red plastic tubs, ...

Procter & Gamble Co. increased the list price to retailers of its Folgers ground coffee by 12% because of sustained increases in the cost of green coffee beans. P&G, of Cincinnati, said Friday that it ...

One would think that the heyday of instant coffee has long-since passed. Commercials for Folgers, Maxwell House or Nescafe are hard to come by and Starbucks’ VIA has yet to capture the market of the ...