This week someone at Gizmodo has gotten their hands on a workbook of training documents used by Apple to make sure their Genius Bar works for the customers that need it. While it might seem that any ...

Gizmodo has shared some interesting tidbits of what it claims is the most recent version of the Genius Training Student Workbook. Gizmodo has shared some interesting tidbits of what it claims is the ...

The traditionally rocky business-IT relationship stems from poor people skills. Apple’s leaked Genius Training Student Workbook helps create empathy. Apple’s leaked Genius Training Student Workbook is ...

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives. From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered ...

For years, Apple has sent new Genius hires to its Infinite Loop headquarters in Cupertino, or sometimes an auxiliary campus in Austin or Cork, to receive hands-on training for up to three weeks.

What does it take to become an Apple Genius? You’d think the biggest requirement would be a lot of technical knowledge, but really it’s empathy and knowing how to talk to people. Geniuses are the face ...

Not only do Apple Geniuses look at your body language, they do their best to empathize at the Genius Bar. Here's how Apple instructs its Geniuses to demonstrate empathy, from the Genius training ...

Details from Apple's training manual for Genius Bar employees have been published online, revealing how the company teaches its workers to read customer body language, and how words like "crash" and ...