Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season. Sony's Hawk-Eye virtual measurement system ...

Sony's Hawk-Eye tech is an impressive feat of camera technology that changed the NFL this year, but there's still one thing fans and football commentators are begging for. Reading time 7 minutes When ...

A cutting-edge virtual measurement system will make its NFL debut when the 2025 season kicks off in less than two weeks, to help make the most precise ball placements the gridiron has ever seen. The ...

NEW YORK, Sept 2 (Reuters) - An iconic sideline tradition ends as the new NFL season kicks off on Thursday when the league replaces the well-known "chain gangs" with Sony's Hawk-Eye technology to ...

ATLANTA—The National Basketball Association (NBA) and Sony’s Hawk-Eye Innovations have concluded a multi-year deal to deploy Hawk-Eye’s 3D optical tracking technology starting with the 2023-24 season.

NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ -- Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning ...