Add Yahoo as a preferred source to see more of our stories on Google. Miller Lite, which was launched nationally in January 1975, celebrates its 50th birthday this year. The beer helped put Miller ...
Have you ever wondered why Miller Lite isn't called "Miller Light"? It isn't just a cute alternate spelling but resulted from a very intentional choice. Born in 1973, Miller Lite inherited the second ...
1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...
1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and test-markets the beer in Providence, Rhode Island; Decatur, Illinois; San Diego, California; and Knoxville, ...