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Can a simple circle really be ‘ominous’? The ChatGPT creator’s potential logo change is a brand Rorschach test. While OpenAI’s current spiral logo was intended, according to its codesigner Ben Barry, ...
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Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...
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