For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

For decades now, the PlayStation logo has been accompanied by an iconic jingle. It’s a very simple sound, but anytime it appears in a commercial or trailer, fans immediately know that a PlayStation ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Tohru Okada, the Japanese musician behind the distinctive sound that has accompanied the PlayStation logo in advertisements for a quarter century, has passed away. The news of Okada’s passing was ...

Whether it’s the Netflix ta-dum, your Apple Mac’s startup chime or the THX Deep Note, a brand’s audio logo can immediately make you feel at home, and might even ...

The new iteration of the Sonos branding features a logo image that, due to a clever use of a moiré pattern, appears to show soundwaves rippling from the logo when the image is moved up and down (you ...

We may receive a commission on purchases made from links. You may not know the name Tohru Okada, but if you've ever owned a PlayStation console, you'll be familiar with one of his most iconic ...