Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying. Clicks, likes, page views and time-on-site may look impressive on a dashboard or great ...

Traditional B2B funnel metrics fail developer audiences. Learn which developer marketing metrics better measure adoption, ...

Most companies believe their performance marketing is working. The dashboards look strong. Conversion rates are steady. Revenue appears to be growing. On paper, everything is moving in the right ...

In the world of small- and medium-sized businesses (SMBs), the competition never sleeps. To stay ahead, you need to keep your finger on the pulse of your marketing performance. But fear not, dear ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Marketers have developed some bad habits in the past 30 years. We used ...

The good news for CFOs and CMOs is that marketing has become significantly more measurable as more customer activity occurs on digital channels. The bad news is that there is still a chasm between the ...

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business ...

On average, businesses garner an email marketing ROI of $10 to $36 per $1 spent, according to a 2025 study by Litmus. That's why email marketing is widely considered the driver of the highest rate of ...

Influencer marketing can enhance brand awareness, broaden your reach, drive sales, and engage new audiences when executed correctly. Having the right tools to track influencer influence is essential, ...

The problem with “vanity metrics” isn’t just that they’re misunderstood. It’s that the label itself may be costing companies millions. The term has been used to describe social-media performance ...

In a digital world, where everything is driven by technology, verifying the effectiveness of marketing initiatives with numbers as proof of success is the foremost priority of any marketing agency. To ...