It’s a big rollercoaster ride over at Xbox these days, with new CEO Asha Sharma, ported over from Microsoft’s CoreAI division, making fast changes to the brand in an effort to begin a turnaround. It was announced yesterday that she was shaking up the leadership team,

It feels like not a day goes by at the moment without some Xbox news, and today is no different. Xbox CEO Asha Sharma just announced that Xbox owners will get a new boot up sound and animation on May 13th. The console boot animation is the new Xbox logo, complete with a slight twist on the existing boot-up sound.

Xbox is getting a new boot-up sound and animation next week, signaling another step in Microsoft's broader platform overhaul under Sharma.

New Xbox CEO Asha Sharma is winding down Gaming Copilot on mobile and canceling its console launch, barely a year after Microsoft debuted the AI feature.

New Xbox CEO Asha Sharma has announced the plans to halt the development of Xbox’s AI chatbot Copilot, which was rolled out into beta last year. This comes as part of the many changes that have taken place at Xbox since Sharma took over as CEO following Phil Spencer’s departure in February.

Xbox Game Pass has expanded with five titles, including Wildgate and Ben 10: Power Trip, as part of its May 2026 lineup. The update coincides with new Xbox leadership under Asha Sharma, who is reshaping teams, retiring features like Copilot on console, and ...

Xbox continues to reshape its leadership team under Asha Sharma, with a fresh wave of hires, a few departures, and at least one promotion shaking up the corporate structure.

Xbox CEO Asha Sharma has reshuffled her leadership team to add some AI execs, while canning some Copilot plans.

Microsoft has announced over a dozen new titles coming to Xbox Game Pass in the first half of May 2026, including Forza Horizon 6, DOOM: The Dark Ages, and Subnautica 2. The reveal follows a subscription price drop under new Xbox chief Asha Sharma and a ...