Brb, running to Ulta.

The emerging beauty trends of the moment feel a bit rebellious. As a beauty editor, I'm used to a "Florals for spring? Groundbreaking!" type of response when I ask makeup artists about the looks ...

From cherubic cheeks to water-lily nails.

The days are getting longer, skin is feeling more hydrated, and there's color everywhere — especially on your cheekbones. Spring is on the horizon, and with it comes the promise of fresh, exciting ...

Turn up the saturation on your blush this season. Whether you prefer cream, liquid, or powder formulas, vibrant pink blush hues for spring are totally welcome and gorgeous, to boot. To achieve a bold ...

According to Dior. And who are we to disagree?

Add Yahoo as a preferred source to see more of our stories on Google. All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail ...

Last night, Hollywood celebrated the year's biggest achievements in film at the 2026 Oscars, and the red carpet doubled as a preview of spring’s biggest beauty trends. From rosy cheeks to ...

Ulta Beauty's Spring Haul Sale is live through April 5 and features discounts on popular beauty brands. Shoppers can find deals on skincare, makeup, hair products and more from brands like Tree Hut, ...