It’s doubtful that modern psychology would exist—at least in its present form—without William James. James is often referred to as the “founding father” of American psychology. As well as offering the ...

Psychologist Takeo Watanabe and his team at Boston University have uncovered the mechanism that primes the subconscious, enabling individuals to learn a task without actually realizing it. They also ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

(Boston) -- Watch out -- you may learn something and not even know it, says Takeo Watanabe, an associate professor of psychology at Boston University's Center for Brain and Memory. Watanabe and his ...