Ad-supported apps drew the vast majority of time spent watching connected TV in the first half of 2023, but the level of attention paid to streaming ads fell, according to a new report from TVision.

TVision research validates the impact of App Science's data-powered audience segments, exclusive to Sabio According to multiple research reports conducted by TVision, campaigns for a ...

Although YouTube continues to dominate overall streaming viewing share, premium streaming platforms command much more "attention" versus YouTube. In prime time, for example, premium streaming apps ...

New York City, July 19, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, released its semi-annual report: “The State of CTV Advertising” ...

Add Yahoo as a preferred source to see more of our stories on Google. The Cast of Freevee's 'Jury Duty' Amazon Freevee’s hit series Jury Duty was the No. 1 show on connected TV for the week of May 1, ...

New York City, Nov. 17, 2022 (GLOBE NEWSWIRE) -- Today TVision, the company measuring every second of TV and CTV viewer engagement, introduces CTV Campaign Measurement, giving advertisers, media ...