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Plain-text emails get more clicks and replies over HTML - Email FunFacts by Mailtrap
#mailtrap #mailtrapfun #mailtraptutorial #emailmarketing #emailmarketingtips Would you believe me if I told you that plain-text emails outperform HTML emails in terms of CTR and replies? Vendasta ran a direct A/B test and found that plain text generated a 32.2% click-through rate compared to a meager 4.7% for HTML. That's nearly 5 times more ...
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